More than 20 new products reshape four major industry trends at the dual brand joint exhibition booth.

Double flagship brands ELFBAR and LOST MARY have received attention for their quality control systems.

GreenAwareness, an environmental recycling project, and Lighthouse, a youth protection program will be launched in more global markets.

This year's exhibition marks the official entry of the industry leading brand LOST MARY into the global core market of the United Arab Emirates.

On June 12, 2024, the World Vape Show officially opened in Dubai. Love Miracle, together with its leading global electronic atomization brands ELFBAR and LOST MARY, launched over 20 new products and redefined industry innovation with four major trends.

Through continuous innovation, ELFBAR and LOST MARY have continuously made breakthroughs in four major areas: atomization technology, innovative form design, rich functions, and diverse flavor libraries, surpassing the industry's one-time and replacement product categories, reflecting the long-term commitment of Love Miracle to adult users worldwide, and empowering the rapid development of the industry.

"Through this exhibition, we are very eager to share our latest achievements in product research and innovation with adult users worldwide, especially those in the Middle East," said Jacques Li, spokesperson for ELFBAR and LOST MARY. "We have been doing our best to meet the needs of more users worldwide in reducing harm with electronic atomization products, and to bring inspiration for the transformation of the entire industry."

Lauren Huang, General Manager of the Middle East and Africa Regional Markets at ELFBAR and LOST MARY, said, "In addition to bringing breakthroughs in product development and atomization technology, the Dubai exhibition also marks the official entry of the LOST MARY brand into the UAE market. Previously, we have been testing the waters in the surrounding regional markets, carefully listening to relevant opinions from all parties in the industry, and focusing feedback on how to improve the end user experience - this is the right direction for us. It is expected that by the end of 2024, the sales scale of electronic atomization products in the UAE market will reach $68.5 million, and we look forward to exploring market potential and exploring more opportunities with our partners."

Atomization technology, constantly iterating from the "core".

In terms of atomization technology, ELFBAR and LOST MARY have upgraded their core atomization technology on the basis of the previous QUAQ integrated solution, bringing dual core (DUAL MESH) and triple core (TRIPLE MESH) driven products, and quickly putting them into mass production. This "multi core" design brings finer atomization steam, stronger atomization effect, prolongs the service life of atomization cores, and pushes the development of atomization cores to new heights.

Using dual core DUAL MESH technology, ELFBAR has launched its first open ammunition exchange equipment ELFX and ELFX PRO at this exhibition, marking ELFBAR's official entry into this product category. The ELFX PRO products empowered by DUAL MESH bring an output power of up to 45W in the open ammunition exchange category, fully demonstrating the continuation of ELFBAR's product strength in the open category.

Similarly, applying DUAL MESH technology, ELFBAR has released a new product, ELFBAR FS18000, with a dual core structure that reduces coil losses during use and extends its service life.

In addition, ELFBAR also brings the first three core TRIPLE MESH product GH23000. As the first product in the industry to be equipped with this technology, ELFBAR GH23000 has three mesh cores, corresponding to three adjustable intake modes.

Design innovation and diverse forms.

ELFBAR and LOST MARY are redefining existing product forms, transforming design and development inspiration into real-life products, and enhancing the experience for adult users by increasing mouth count and providing a wider range of taste choices.

The latest electronic atomization kit from ELFBAR EW9000, released a few weeks ago in the United Arab Emirates, has once again made its debut at the exhibition and attracted widespread attention. As ELFBAR's first modular magnetic suction structure product, the EW9000 includes a replaceable cigarette cartridge and an 820mAh rechargeable single device. The magnetic suction design connects the two parts together, bringing a fun and stress relieving experience, as well as long-lasting performance up to 9000 ports.

The LOST MARY brand has launched its first 4-in-1 product, featuring an interactive screen, two adjustable power modes, and four pre filled cigarette cartridges, with a maximum of 3200 puffs. The innovative design of a device and four flavors has played an important role in encouraging smokers to switch.

Intelligent design, immersive experience
To provide an immersive experience for adult consumers worldwide, more intelligent and interactive features have been integrated into product design and functionality at this exhibition, including large screen display and improved atomization power.

The LOST MARY MO20000 PRO brings the industry's largest high-definition display screen, while the LOST MARY OS15000 is equipped with the industry's first transparent screen, which can display the remaining amount of e-liquid and battery level in real time. The self innovative practical functions further enhance the user experience.

Rich flavors and more choices.

LOST MARY offers a wide range of flavors and unique aromas, with a collection of nearly 1000 flavors providing a source of motivation for product development. In addition to diversified product design, we are also committed to developing new flavors in research and development, continuously exploring more diverse and diverse raw material ingredients and processes to meet diverse needs.

Putting product quality at the core.

ELFBAR and LOST MARY have always placed product quality at a strategic level and regarded it as the core of product development.

According to incomplete statistics, the routine evaluation and testing of product quality for the two major brands cover 142 tests for tobacco oil, 22 tests for aerosols, and 65 tests for the products themselves. At the same time, the R&D side continuously explores new materials, technologies, and components. In April 2024 alone, 6174 tests were conducted on the components of tobacco oil in products from two brands on the market.

In addition, Love Miracle Intelligent Manufacturing partners have over 50 fully automated production lines, providing high-quality products to global users in a hygienic and sterile production environment.

"We call on adult users to purchase products through official channels and scrape open the QR code on the packaging to verify the authenticity of the products," said Lauren Huang, General Manager of the Middle East and Africa markets at ELFBAR and LOST MARY. "Fake products from two brands are rampant in the Middle East market. Globally, we have collaborated with regulatory agencies across the country to crack down on 229 companies in the 'counterfeiting, counterfeiting, sales, transportation, and storage' chain. Consumer participation is also particularly important in the process of cracking down on counterfeit products."

Practicing corporate social responsibility.

As a leader in the global electronic atomization industry, Love Miracle always upholds the concept of environmental friendliness and sustainable development. Its subsidiary ELFBAR has taken the lead in the industry in the environmentally friendly recycling of disposable products and actively practices corporate social responsibility.

In April 2023, ELFBAR launched GreenAwareness, a recycling program for disposable electronic atomization products in the UK, and collaborated with local recycling service providers to collect, disassemble, and recycle products. As of April 1, 2024, Love Miracle has set up recycling bins in nearly 2000 retail outlets in the UK, recycling nearly 200000 units of products with a total weight of over 5.6 tons. In the coming months, the GreenAwareness recycling program will also extend from ELFBAR to more brands and markets, and plans to set up recycling points in over 4000 retail terminals worldwide this year.

At the same time, Love Miracle has launched the "Lighthouse" Youth Guardian Program, actively implementing the "three no's" measures of "invisible, inaudible, and unaffordable" electronic atomization products for young people. From product development, marketing, promotion to sales, it strictly regulates its own behavior and prohibits young people from accessing electronic atomization products.

In June, Love Miracle is about to release its first ESG report, which will focus on the efforts made by the company and brand on the path of sustainable development.

Love Miracle is one of the earliest electronic atomization product export enterprises in China. In the first decade of its establishment, it gradually grew into a leading foreign trade enterprise in the industry. From 2018 to 2021, Love Miracle successively launched well-known electronic atomization brands such as ELFBAR and LOST MARY, becoming one of the leaders in the globalization, branding, and compliance of China's electronic atomization industry.

As of now, Love Miracle's business covers over 100 global markets and serves over 30 million adult users. Its brand products ELFBAR and LOST MARY hold leading market share in major regions such as Europe and America.